Homework on Production

In 24 hour party people, there is use of synergy. This is allows independent companies to gain more finance via this. If the company is willing to give up apart of their film, to advertise a product. Their are three main types of synergy;
Commercial synergy,
Product placement,
Music.
In 24 hour party people, synergy was used a lot. A few examples of the synergy used was the Royal Mail van shown. This is product placement. Even though Royal Mail do not sell anything, it shows that they are used widely throughout Britain.
Another type of synergy that was used, was music. The song 24 Hour Party People is used throughout the film. The relates to the film and the title exactly. Making it a perfect song. This song was produced by Happy Mondays.
Another type of music synergy used was that the Sex Pistols were in the actual film. Near the beginning of the film, the sex pistols are playing as a band, advertising themselves and their music. The sex pistols are also mentioned throughout the film. Hollywood production companies use synergy as well, however not as much is used because it is not always needed, Hollywood companies have enough money, and so do not use it over the top.

For an independent film, the use of special effects is surprising. The use of special effects in the storyline of 24 Hour Party People, was very unusual. The special effects were used, when a spaceship appeared in daylight. In Hollywood companies, they use more special effects, and better quality. This is due to their equipment, and the fact that they can afford it. The special effects appeal to the audience, as it increases verisimilitude, and makes the film more interesting.
The editing used was very basic. Which is expected for an independent film. The difference within editing is wide, between a Hollywood film and an independent film.

New technology has effected the audience in the way that it interest them more.
With independent films they are less likely to use new meida, as it will save them money, allowing them to spend it on making their film. However, Hollywood production companies will make use of the money that they have, they will use the best inorder to insure that the audience enjoy the viewing of the film.



Overall i think that Hollywood production companies and independent production companies, do not have much in common. Both try to use New media, however this can only be used in independent companies up to an certain extent. There are mainly differences between the two films. This is due to the fact that Hollywood production comapnies have more money and so are able to experiment with different types of media convergence and new media technology.